Leading Through MS, AI & Franchise
Change Your Filter Podcast
Key Points
- Customers often aren’t ready to listen until they understand the price.
- Putting pricing online can build trust without costing you the sale.
- Consistent content and communication can be more valuable than another marketing trick.
- Strong systems around reviews, response times, standards, and customer experience create long-term growth.
- AI becomes more useful when it is trained on the knowledge and content your business already owns.
- Leadership comes down to continuing to take the next rep and the next play, even when circumstances are difficult.
Who is Derek Cole?
Welcome back to the Change Your Filter podcast! In the Season 3 premiere, Paul Redman sits down with Derek Cole of Simmons One Hour Heating & Air in North Carolina.
Derek has built one of the most consistent growth stories in the One Hour network, earning Franchisee of the Year among more than 400 franchisees. Along the way, he has built his business around transparency, customer education, strong systems, and a willingness to do things differently.
What to Expect
In this episode, Derek and Paul dig into one of the biggest questions facing HVAC contractors today: Should you put pricing online?
Derek explains why he believes customers often aren’t truly listening until they understand what something is going to cost, what happened when his company started showing pricing online, and why transparency hasn’t hurt the business the way many contractors fear.
They also discuss what it takes to grow in a rural market where windshield time can be a major challenge, along with the systems Derek uses to build trust through reviews, communication, response times, and consistent customer service.
You’ll also hear about Derek’s approach to content. After creating thousands of posts and more than 900,000 words of content, his team has taken that knowledge a step further by building “Derek AI,” an AI resource designed to help both customers and employees get answers faster.
Finally, Derek shares the leadership mindset that has helped him continue building the business while living with multiple sclerosis: focus on the next rep, the next play, and keep moving forward.
Get in Touch & Get Ready for More!
Intrigued? You can watch/listen to this full episode across all platforms!
We have TONS of great guests lined up for Season 2, be sure to follow us & subscribe to get notified whenever a new episode drops!
Leading Through MS, AI & Franchise
Change Your Filter Podcast
Key Points
- Customers often aren’t ready to listen until they understand the price.
- Putting pricing online can build trust without costing you the sale.
- Consistent content and communication can be more valuable than another marketing trick.
- Strong systems around reviews, response times, standards, and customer experience create long-term growth.
- AI becomes more useful when it is trained on the knowledge and content your business already owns.
- Leadership comes down to continuing to take the next rep and the next play, even when circumstances are difficult.
Who is Derek Cole?
Welcome back to the Change Your Filter podcast! In the Season 3 premiere, Paul Redman sits down with Derek Cole of Simmons One Hour Heating & Air in North Carolina.
Derek has built one of the most consistent growth stories in the One Hour network, earning Franchisee of the Year among more than 400 franchisees. Along the way, he has built his business around transparency, customer education, strong systems, and a willingness to do things differently.
What to Expect
In this episode, Derek and Paul dig into one of the biggest questions facing HVAC contractors today: Should you put pricing online?
Derek explains why he believes customers often aren’t truly listening until they understand what something is going to cost, what happened when his company started showing pricing online, and why transparency hasn’t hurt the business the way many contractors fear.
They also discuss what it takes to grow in a rural market where windshield time can be a major challenge, along with the systems Derek uses to build trust through reviews, communication, response times, and consistent customer service.
You’ll also hear about Derek’s approach to content. After creating thousands of posts and more than 900,000 words of content, his team has taken that knowledge a step further by building “Derek AI,” an AI resource designed to help both customers and employees get answers faster.
Finally, Derek shares the leadership mindset that has helped him continue building the business while living with multiple sclerosis: focus on the next rep, the next play, and keep moving forward.
Get in Touch & Get Ready for More!
Intrigued? You can watch/listen to this full episode across all platforms!
We have TONS of great guests lined up for Season 2, be sure to follow us & subscribe to get notified whenever a new episode drops!
