Consider this scenario: an HVAC website sees 1000 visitors each month. At a normal conversion rate of 2%, this website would generate about 20 leads each month. But what happens to the other 98% of your visitors? Is it possible to convert just a few more of these visitors into customers with small tweaks to your website design, copy or calls to action? Think about it – if you converted 5% of your visitors instead of 2%, that’s an extra 30 leads each month. As you can see, increasing your conversion rate by just a few percentages can help you make significantly more money without spending a penny more on advertising.
The good news is it’s not only possible to increase your website’s conversion rate, but it’s highly likely if you follow the best practices outlined in this guide.