What AI Changes About Software, Pricing & Customer Expectations
Change Your Filter Podcast
Key Points
- Most businesses are measuring too many things that don’t actually drive enterprise value.
- Great sales performance starts with understanding the metrics and behaviors that lead to revenue.
- Building a company requires knowing when to operate in “submarine mode” and when to step back into “helicopter mode.”
- AI is changing software, sales, pricing, and the competitive advantages businesses can build.
- Founders need to focus on the fundamentals of go-to-market strategy, hiring, execution, and customer value.

Who is Chris Halligan?
Welcome back to the Change Your Filter podcast! In Season 3, Episode 2, Tall Paul sits down with Chris Halligan, an experienced entrepreneur and technology executive who helped build Payzer through its growth and eventual $250 million exit.
Chris brings years of experience building, scaling, selling, and leading technology companies, giving him a unique perspective on what actually creates long-term business value.
What to Expect
In this episode, Chris Halligan joins Tall Paul for a wide-ranging conversation about startups, sales, leadership, AI, and building valuable companies.
Chris shares lessons from helping grow Payzer into a $250 million exit and explains why many founders and leadership teams are measuring the wrong things. They discuss what really drives sales performance, how to think about pricing and go-to-market strategy, and the metrics that matter when building a scalable business.
You’ll also hear Chris explain the “submarine vs. helicopter” phases of a career, how strong leaders balance working deep inside the business with stepping back to see the bigger picture, and what founders should look for when hiring and building teams.
The conversation also dives into AI and the future of software, including how AI is changing customer expectations, sales, pricing models, and the competitive moats software companies have traditionally relied on.
Get in Touch & Get Ready for More!
Intrigued? You can watch/listen to this full episode across all platforms!
We have TONS of great guests lined up for Season 2, be sure to follow us & subscribe to get notified whenever a new episode drops!
What AI Changes About Software, Pricing & Customer Expectations
Change Your Filter Podcast
Key Points
- Most businesses are measuring too many things that don’t actually drive enterprise value.
- Great sales performance starts with understanding the metrics and behaviors that lead to revenue.
- Building a company requires knowing when to operate in “submarine mode” and when to step back into “helicopter mode.”
- AI is changing software, sales, pricing, and the competitive advantages businesses can build.
- Founders need to focus on the fundamentals of go-to-market strategy, hiring, execution, and customer value.

Who is Chris Halligan?
Welcome back to the Change Your Filter podcast! In Season 3, Episode 2, Tall Paul sits down with Chris Halligan, an experienced entrepreneur and technology executive who helped build Payzer through its growth and eventual $250 million exit.
Chris brings years of experience building, scaling, selling, and leading technology companies, giving him a unique perspective on what actually creates long-term business value.
What to Expect
In this episode, Chris Halligan joins Tall Paul for a wide-ranging conversation about startups, sales, leadership, AI, and building valuable companies.
Chris shares lessons from helping grow Payzer into a $250 million exit and explains why many founders and leadership teams are measuring the wrong things. They discuss what really drives sales performance, how to think about pricing and go-to-market strategy, and the metrics that matter when building a scalable business.
You’ll also hear Chris explain the “submarine vs. helicopter” phases of a career, how strong leaders balance working deep inside the business with stepping back to see the bigger picture, and what founders should look for when hiring and building teams.
The conversation also dives into AI and the future of software, including how AI is changing customer expectations, sales, pricing models, and the competitive moats software companies have traditionally relied on.
Get in Touch & Get Ready for More!
Intrigued? You can watch/listen to this full episode across all platforms!
We have TONS of great guests lined up for Season 2, be sure to follow us & subscribe to get notified whenever a new episode drops!
