From Salon Owner to a $1M HVAC Business
Change Your Filter Podcast
Key Points
- Growing revenue means little if the business isn’t profitable.
- Sometimes strong leadership means making difficult cuts and resetting expectations.
- In a competitive HVAC market, trust can be more valuable than high-pressure sales tactics.
- Contractor relationships and local networking can become a major source of support, knowledge, and opportunity.
- The trades need more women, along with stronger paths from trade school to real-world field experience.
- Sustainable growth requires knowing when to prioritize profitability over ego-driven expansion.
Who is Jennifer Motti?
Welcome back to the Change Your Filter podcast! In Season 3, Episode 4, new co-host Lisa Forrest sits down with Jennifer Motti, co-owner of Evolve Air Conditioning, Heating & Plumbing in Las Vegas.
Jennifer took an unconventional path into the trades, moving from owning a successful salon to helping build and operate a growing HVAC, plumbing, and home service company in one of the most competitive markets in the country.
What to Expect
In this episode, Jennifer shares how she made the move from salon owner to HVAC business owner and what she learned along the way.
Jennifer and Lisa talk about rebranding Evolve, running a company with your spouse, competing in the Las Vegas HVAC market, and what happened when an ambitious $2.2 million growth goal collided with reality.
Jennifer opens up about cutting overhead, reducing staff, and making difficult leadership decisions to get the company back to profitability. She also explains why she has chosen to build the business around trust and customer relationships instead of high-pressure sales.
The conversation also explores the importance of contractor networking, the gap between trade school and field readiness, and why Jennifer believes more women belong in HVAC and the trades.
Get in Touch & Get Ready for More!
Intrigued? You can watch/listen to this full episode across all platforms!
We have TONS of great guests lined up for Season 2, be sure to follow us & subscribe to get notified whenever a new episode drops!
From Salon Owner to a $1M HVAC Business
Change Your Filter Podcast
Key Points
- Growing revenue means little if the business isn’t profitable.
- Sometimes strong leadership means making difficult cuts and resetting expectations.
- In a competitive HVAC market, trust can be more valuable than high-pressure sales tactics.
- Contractor relationships and local networking can become a major source of support, knowledge, and opportunity.
- The trades need more women, along with stronger paths from trade school to real-world field experience.
- Sustainable growth requires knowing when to prioritize profitability over ego-driven expansion.
Who is Jennifer Motti?
Welcome back to the Change Your Filter podcast! In Season 3, Episode 4, new co-host Lisa Forrest sits down with Jennifer Motti, co-owner of Evolve Air Conditioning, Heating & Plumbing in Las Vegas.
Jennifer took an unconventional path into the trades, moving from owning a successful salon to helping build and operate a growing HVAC, plumbing, and home service company in one of the most competitive markets in the country.
What to Expect
In this episode, Jennifer shares how she made the move from salon owner to HVAC business owner and what she learned along the way.
Jennifer and Lisa talk about rebranding Evolve, running a company with your spouse, competing in the Las Vegas HVAC market, and what happened when an ambitious $2.2 million growth goal collided with reality.
Jennifer opens up about cutting overhead, reducing staff, and making difficult leadership decisions to get the company back to profitability. She also explains why she has chosen to build the business around trust and customer relationships instead of high-pressure sales.
The conversation also explores the importance of contractor networking, the gap between trade school and field readiness, and why Jennifer believes more women belong in HVAC and the trades.
Get in Touch & Get Ready for More!
Intrigued? You can watch/listen to this full episode across all platforms!
We have TONS of great guests lined up for Season 2, be sure to follow us & subscribe to get notified whenever a new episode drops!
