How to Turn Happy Customers Into More Referrals
Change Your Filter Podcast
Key Points
- Any home service company can build a stronger referral strategy, regardless of size.
- Happy customers can become a powerful marketing channel through referrals and word of mouth.
- B2B referral partnerships can create significant new revenue opportunities.
- Referrals can help reduce reliance on expensive traditional lead sources.
- AI and automation can make referral programs easier to manage and scale.
Who is Chelsea Fusselbaugh?
Welcome back to the Change Your Filter podcast! In Season 3, Episode 9, Lisa sits down with Chelsea Fusselbaugh, co-founder of TradeEngage, to talk about building stronger referral programs and turning existing customer relationships into new business.
Before entering the home service industry, Chelsea spent 10 years in private equity and venture capital. Today, she helps contractors create stronger connections with customers and other home service companies through TradeEngage, a referral and payments platform built specifically for residential and commercial services.
What to Expect
In this episode, Chelsea explains why contractors should think of referrals as more than simply asking customers to recommend them to a friend.
Lisa and Chelsea discuss how happy customers can become influencers for your business, sharing recommendations with neighbors, friends, social media groups, and local communities. They also explore how contractors can build referral relationships with other trusted home service businesses to generate new opportunities while providing more value to their customers.
Chelsea shares why referral marketing can work for companies of any size. Whether you’re serving 25 customers a week or 250, each customer can potentially help generate the next job. Even one strong B2B referral partnership can become a meaningful source of new revenue.
They also talk about automation, AI, and the future of home service marketing, including how contractors can use technology to scale repetitive processes without losing the personal relationships that make referrals work.
Keep the Conversation Going
Explore more Change Your Filter episodes on our podcast page.
Ready to turn more online leads into customers? Book a demo to see Contractor Commerce in action.
Episode #2: How to Build a Brand That Others Know, Love, and Trust with Ryan Chute
You know those guys who stay back in the shadows, doing amazing things, but you never really know who they are? One such person is Ryan Chute and the Wizard Of Ads family. Listen in to this week's episode to learn more about how you can improve your media strategy through brand identity!
Episode #1: How Self-Acceptance Boosts Performance with Mike Guillen
In episode 1 of the Change Your Filter podcast, Tall Paul had the opportunity to speak with Mike Guillen, an HVAC comfort specialist with Air Assurance. Paul met Mike at an HVAC industry event a few months ago after Mike won the award as the “highest performing retail salesman” in the central US region. Mike now finds himself living in Tulsa, OK as one of the top residential HVAC salespeople in the country. Yet like many of us, his journey was neither smooth nor comfortable! Listen in to this episode to learn more about Mike's transformational journey, and how you can apply these practices to your own life.
How to Turn Happy Customers Into More Referrals
Change Your Filter Podcast
Key Points
- Any home service company can build a stronger referral strategy, regardless of size.
- Happy customers can become a powerful marketing channel through referrals and word of mouth.
- B2B referral partnerships can create significant new revenue opportunities.
- Referrals can help reduce reliance on expensive traditional lead sources.
- AI and automation can make referral programs easier to manage and scale.
Who is Chelsea Fusselbaugh?
Welcome back to the Change Your Filter podcast! In Season 3, Episode 9, Lisa sits down with Chelsea Fusselbaugh, co-founder of TradeEngage, to talk about building stronger referral programs and turning existing customer relationships into new business.
Before entering the home service industry, Chelsea spent 10 years in private equity and venture capital. Today, she helps contractors create stronger connections with customers and other home service companies through TradeEngage, a referral and payments platform built specifically for residential and commercial services.
What to Expect
In this episode, Chelsea explains why contractors should think of referrals as more than simply asking customers to recommend them to a friend.
Lisa and Chelsea discuss how happy customers can become influencers for your business, sharing recommendations with neighbors, friends, social media groups, and local communities. They also explore how contractors can build referral relationships with other trusted home service businesses to generate new opportunities while providing more value to their customers.
Chelsea shares why referral marketing can work for companies of any size. Whether you’re serving 25 customers a week or 250, each customer can potentially help generate the next job. Even one strong B2B referral partnership can become a meaningful source of new revenue.
They also talk about automation, AI, and the future of home service marketing, including how contractors can use technology to scale repetitive processes without losing the personal relationships that make referrals work.
Keep the Conversation Going
Explore more Change Your Filter episodes on our podcast page.
Ready to turn more online leads into customers? Book a demo to see Contractor Commerce in action.
