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Episode #23: What Can We Learn From the Auto Industry with Jonathan Torrey (Part 1)

Change Your Filter with Tall Paul

Key Points

  • There are many parallels between the consumer auto industry and the home services industry.
  • There are multiple “resistance” phases when implementing new technology/concepts within any business.
  • Customer experience is where you want to focus if you are starting to implement eCommerce in your service-based business.

Jonathan Torrey joins the Change Your Filter podcast powered by Contractor Commerce

Who is Jonathan Torrey?

Jonathan Torrey is the Director of Marketing & Strategic Partnerships at SearchLight. SearchLight provides high-efficiency lead-to-revenue matching to help clients measure their marketing impact in a more digestible way. 

In episode 23 of the Change Your Filter podcast, we had the pleasure of sitting down with Jonathan Torrey to learn about his experience in the automobile industry, and how he is now using that knowledge to help HVAC, Plumbing, Electrical, and other home service businesses by unlocking web data to provide strategy and operational insight.

What to Expect

Paul and Jonathan had a fantastic conversation, so much so that we decided to break this episode into 2 parts.

In part 1 of our Jonathan Torrey interview, you’ll hear Jonathan & Paul examine the rise of eCommerce & online shopping within the automobile industry and how we can compare these experiences to further encourage the innovation we are seeing within the home service industry

Jonathan also discusses the key lessons he learned from the auto industry that can help business owners within the home services industry learn how to introduce eCommerce and boost their growth trajectory.

Lastly, you’ll hear Jonathan discuss the multiple resistance factors initially expressed when online pricing was first introduced in the auto industry, why customers today absolutely demand pricing transparency, and what advice he would give to contractors starting their eCommerce journey.

Tune in Next Week!

Intrigued? You can watch/listen to Part 1 of our Jonathan Torrey interview across all platforms.

In part 2 of the Jonathan Torrey episode, we will discuss the modern home services contractor and how to operate your business with more clarity and precision by better understanding your data. 

Be sure to tune in next week to catch the episode! 

Want to learn more about setting up a Contractor Commerce online store? Schedule a demo today.

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Episode #23: What Can We Learn From the Auto Industry with Jonathan Torrey (Part 1)

Change Your Filter with Tall Paul

Key Points

  • There are many parallels between the consumer auto industry and the home services industry.
  • There are multiple “resistance” phases when implementing new technology/concepts within any business.
  • Customer experience is where you want to focus if you are starting to implement eCommerce in your service-based business.

Jonathan Torrey joins the Change Your Filter podcast powered by Contractor Commerce

Who is Jonathan Torrey?

Jonathan Torrey is the Director of Marketing & Strategic Partnerships at SearchLight. SearchLight provides high-efficiency lead-to-revenue matching to help clients measure their marketing impact in a more digestible way. 

In episode 23 of the Change Your Filter podcast, we had the pleasure of sitting down with Jonathan Torrey to learn about his experience in the automobile industry, and how he is now using that knowledge to help HVAC, Plumbing, Electrical, and other home service businesses by unlocking web data to provide strategy and operational insight.

What to Expect

Paul and Jonathan had a fantastic conversation, so much so that we decided to break this episode into 2 parts.

In part 1 of our Jonathan Torrey interview, you’ll hear Jonathan & Paul examine the rise of eCommerce & online shopping within the automobile industry and how we can compare these experiences to further encourage the innovation we are seeing within the home service industry

Jonathan also discusses the key lessons he learned from the auto industry that can help business owners within the home services industry learn how to introduce eCommerce and boost their growth trajectory.

Lastly, you’ll hear Jonathan discuss the multiple resistance factors initially expressed when online pricing was first introduced in the auto industry, why customers today absolutely demand pricing transparency, and what advice he would give to contractors starting their eCommerce journey.

Tune in Next Week!

Intrigued? You can watch/listen to Part 1 of our Jonathan Torrey interview across all platforms.

In part 2 of the Jonathan Torrey episode, we will discuss the modern home services contractor and how to operate your business with more clarity and precision by better understanding your data. 

Be sure to tune in next week to catch the episode! 

Want to learn more about setting up a Contractor Commerce online store? Schedule a demo today.

TRUSTED BY HUNDREDS OF CONTRACTORS

“It’s really easy to set up. I had an online store and was selling products within 48 hours of talking to these guys.”

Jeff K, Ductworks Heating & Air Conditioning

“The Contractor Commerce team has been easy to work with and has even customized a few things to fit the needs of my business!”

Chris H, Dick Hill and Sons Heating and Cooling

“We have several subscription customers already. This just means recurring revenue for us with no additional overhead or managing.”

Jason C, Advent Air Conditioning

Industry-Leading Contractors Use Contractor Commerce

“The fact is, consumers would rather shop online than in person. If you don’t build an e-commerce presence, you won’t have the opportunity. Now is the time.”

Lou Hobaica, Hobaica Services

“It was scary-easy to get set up. It’s plug and play. I drive people to the site, and I collect on the backend. Contractor Commerce takes the order, processes the order, and ships it…any HVAC company would be crazy not to start an online store with Contractor Commerce.”

Bob Reilly, Courtney's Heating & Cooling

“Working with the Contractor Commerce team is simple. It’s great. They’re understanding, and they will do anything possible in their power to accommodate your needs. It’s an added service for us…it’s good for our customers”

Jeremy Shellabarger, Airtron Heating & Air Conditioning

“Having our website store powered by Contractor Commerce gives us a unique competitive advantage in our market. Our friends in the industry look at our website and say, ‘Wow! That’s super cool. I don’t know why my company isn’t doing this.”

Lizeth Melisa, Comfort Pro

“Having an online store from Contractor Commerce is great for our customers! It is convenient and easy for customers to order filters. It saves time when they can go right to the website, place their order and have the filter delivered within a couple of days. Plus, the Contractor Commerce team is great to work with. They are very responsive and helpful and I know they really care about my success!”

Karen B, Liberty Comfort Systems

“It’s really easy to set up. I had an online store and was selling products within 48 hours of talking to these guys.”

Jeff K, Ductworks Heating & Air Conditioning

“The Contractor Commerce team has been easy to work with and has even customized a few things to fit the needs of my business!”

Chris H, Dick Hill and Sons Heating and Cooling

“We have several subscription customers already. This just means recurring revenue for us with no additional overhead or managing.”

Jason C, Advent Air Conditioning

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HOW IT WORKS

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By |2023-02-07T19:54:57+00:00February 7th, 2023|Podcast|Comments Off on Episode #23: What Can We Learn From the Auto Industry? with Jonathan Torrey (Part 1)
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