Episode #23: What Can We Learn From the Auto Industry with Jonathan Torrey (Part 1)
Change Your Filter with Tall Paul
Key Points
- There are many parallels between the consumer auto industry and the home services industry.
- There are multiple “resistance” phases when implementing new technology/concepts within any business.
- Customer experience is where you want to focus if you are starting to implement eCommerce in your service-based business.
Who is Jonathan Torrey?
Jonathan Torrey is the Director of Marketing & Strategic Partnerships at SearchLight. SearchLight provides high-efficiency lead-to-revenue matching to help clients measure their marketing impact in a more digestible way.
In episode 23 of the Change Your Filter podcast, we had the pleasure of sitting down with Jonathan Torrey to learn about his experience in the automobile industry, and how he is now using that knowledge to help HVAC, Plumbing, Electrical, and other home service businesses by unlocking web data to provide strategy and operational insight.
What to Expect
Paul and Jonathan had a fantastic conversation, so much so that we decided to break this episode into 2 parts.
In part 1 of our Jonathan Torrey interview, you’ll hear Jonathan & Paul examine the rise of eCommerce & online shopping within the automobile industry and how we can compare these experiences to further encourage the innovation we are seeing within the home service industry
Jonathan also discusses the key lessons he learned from the auto industry that can help business owners within the home services industry learn how to introduce eCommerce and boost their growth trajectory.
Lastly, you’ll hear Jonathan discuss the multiple resistance factors initially expressed when online pricing was first introduced in the auto industry, why customers today absolutely demand pricing transparency, and what advice he would give to contractors starting their eCommerce journey.
Tune in Next Week!
Intrigued? You can watch/listen to Part 1 of our Jonathan Torrey interview across all platforms.
In part 2 of the Jonathan Torrey episode, we will discuss the modern home services contractor and how to operate your business with more clarity and precision by better understanding your data.
Be sure to tune in next week to catch the episode!
Want to learn more about setting up a Contractor Commerce online store? Schedule a demo today.
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Episode #23: What Can We Learn From the Auto Industry with Jonathan Torrey (Part 1)
Change Your Filter with Tall Paul
Key Points
- There are many parallels between the consumer auto industry and the home services industry.
- There are multiple “resistance” phases when implementing new technology/concepts within any business.
- Customer experience is where you want to focus if you are starting to implement eCommerce in your service-based business.
Who is Jonathan Torrey?
Jonathan Torrey is the Director of Marketing & Strategic Partnerships at SearchLight. SearchLight provides high-efficiency lead-to-revenue matching to help clients measure their marketing impact in a more digestible way.
In episode 23 of the Change Your Filter podcast, we had the pleasure of sitting down with Jonathan Torrey to learn about his experience in the automobile industry, and how he is now using that knowledge to help HVAC, Plumbing, Electrical, and other home service businesses by unlocking web data to provide strategy and operational insight.
What to Expect
Paul and Jonathan had a fantastic conversation, so much so that we decided to break this episode into 2 parts.
In part 1 of our Jonathan Torrey interview, you’ll hear Jonathan & Paul examine the rise of eCommerce & online shopping within the automobile industry and how we can compare these experiences to further encourage the innovation we are seeing within the home service industry
Jonathan also discusses the key lessons he learned from the auto industry that can help business owners within the home services industry learn how to introduce eCommerce and boost their growth trajectory.
Lastly, you’ll hear Jonathan discuss the multiple resistance factors initially expressed when online pricing was first introduced in the auto industry, why customers today absolutely demand pricing transparency, and what advice he would give to contractors starting their eCommerce journey.
Tune in Next Week!
Intrigued? You can watch/listen to Part 1 of our Jonathan Torrey interview across all platforms.
In part 2 of the Jonathan Torrey episode, we will discuss the modern home services contractor and how to operate your business with more clarity and precision by better understanding your data.
Be sure to tune in next week to catch the episode!
Want to learn more about setting up a Contractor Commerce online store? Schedule a demo today.
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Karen B, Liberty Comfort Systems“It’s really easy to set up. I had an online store and was selling products within 48 hours of talking to these guys.”
Jeff K, Ductworks Heating & Air Conditioning“The Contractor Commerce team has been easy to work with and has even customized a few things to fit the needs of my business!”
Chris H, Dick Hill and Sons Heating and Cooling“We have several subscription customers already. This just means recurring revenue for us with no additional overhead or managing.”
Jason C, Advent Air Conditioning