If you’re an HVAC contractor, you’ve probably heard of ACHR News – it’s the leading source of news and updates in the U.S. for all things HVAC-related. Our very own Paul Redman, VP of Sales at Contractor Commerce, had a discussion recently with the publication and it turned into a BIG TIME article that we wanted to share with you. Here’s what was discussed and why you might be interested…
MORE HVAC CONTRACTORS START OFFERING PRICING ONLINE, LOOKING TO E-COMMERCE
Hesitancy remains, but consumers expect to shop from website
Many HVAC contractors prefer to discuss prices in person with consumers. For a long time, consumers accepted that. Now, consumers expect businesses to present pricing upfront and online. A growing number of contractors and vendors say it’s time for the HVAC industry to give consumers the transparency they want.
Paul Redman, vice president of sales for Contractor Commerce, said the demand for e-commerce grew during the pandemic. This was due in part to consumer concerns about having people in their homes. As a result, inviting two or three HVAC contractors to present bids at the kitchen table became something to avoid. The biggest driver, however, is just the general shift in shopping behavior.
“We believe that like every other industry, it will be a normal thing to have pricing on your website for the things you do,” Redman said.
Contractor Commerce provides a plug-and-play solution for HVAC contractors’ e-commerce needs. Redman uses the example of auto sales as another field that was slow to provide online pricing. Today, it’s common practice, and dealers find it benefits them as much as their customers.
“There’s this level of trust now in the automobile industry that’s never been there before,” Redman said.
READ FULL ARTICLE HERE..