Episode #25: The Search for Insight: Making Data-Driven Decisions
Change Your Filter with Tall Paul
Key Points
- You can better understand the quality of your leads, and how well your team is managing those leads, through the “match rate” data point. This is the percentage of leads that end up in the CRM with a sellable opportunity.
- Understanding match rate greatly improves your ability to turn data into actionable operational improvements.
- Home service benchmarks are widely dependent on the market area of your business operations.
Who is Jonathan Torrey?
Jonathan Torrey is the Director of Marketing & Strategic Partnerships at SearchLight. SearchLight serves contractors, marketing agencies, PE firms, CRM providers, chat providers, and others in Home Services who want to take control of their data and use it to improve strategy and operations.
In part 1 of our Jonathan Torrey interview, we examined the rise of eCommerce & online shopping within the automobile industry and how we can compare these experiences to further encourage the innovation we are seeing within the home service industry. If you haven’t had a chance to check out part 1, we highly recommend you watch/listen before part 2. You can watch/listen to part 1 here.
In today’s episode, we share part 2 of our interview with Jonathan, where we dive deep into SearchLight, and where data analysis & CRM technology is headed for our industry.
What to Expect
In part 2 of our Jonathan Torrey interview, you’ll hear Jonathan & Paul discuss the modern home services contractor and how to operate your business with more clarity and precision by better understanding your data to fix operational issues. You’ll learn about the history & early stages of SearchLight, in addition to what motivated Jonathan to start this venture.
Throughout this episode, Jonathan and Paul talk about all things data, tech, and HVAC benchmarks. You’ll even hear about Jonathan’s experience being a freelance writer for One37pm, and getting retweeted by Gary Vee!! Plus, Jonathan shares his prediction of when “most or all” HVAC contractors will have an online store.
Lastly, you’ll hear about SearchLight’s ideal customer and the data contractors should be looking for that they might not even be aware of.
Tune in Next Week!
Intrigued? You can watch/listen to Parts 1 & 2 of our Jonathan Torrey interview across all platforms.
If you would like to connect with Jonathan or learn more about SearchLight, feel free to shoot him a message on LinkedIn or to his email: [email protected].
You can also head over to TheDataDrivenTrades.SubStack.com to read Jonathan’s articles, learn how the SearchLight team analyzes their data, and ask questions!
Want to learn more about setting up a Contractor Commerce online store? Schedule a demo today.
DOWNLOAD THE FREE 2023 HVAC INDUSTRY REPORT
Learn more about what’s going on in the HVAC industry and what it means to your business. Included is a list of tools to help you monitor and stand out from your competitors.
Episode #25: The Search for Insight: Making Data-Driven Decisions
Change Your Filter with Tall Paul
Key Points
- You can better understand the quality of your leads, and how well your team is managing those leads, through the “match rate” data point. This is the percentage of leads that end up in the CRM with a sellable opportunity.
- Understanding match rate greatly improves your ability to turn data into actionable operational improvements.
- Home service benchmarks are widely dependent on the market area of your business operations.
Who is Jonathan Torrey?
Jonathan Torrey is the Director of Marketing & Strategic Partnerships at SearchLight. SearchLight serves contractors, marketing agencies, PE firms, CRM providers, chat providers, and others in Home Services who want to take control of their data and use it to improve strategy and operations.
In part 1 of our Jonathan Torrey interview, we examined the rise of eCommerce & online shopping within the automobile industry and how we can compare these experiences to further encourage the innovation we are seeing within the home service industry. If you haven’t had a chance to check out part 1, we highly recommend you watch/listen before part 2. You can watch/listen to part 1 here.
In today’s episode, we share part 2 of our interview with Jonathan, where we dive deep into SearchLight, and where data analysis & CRM technology is headed for our industry.
What to Expect
In part 2 of our Jonathan Torrey interview, you’ll hear Jonathan & Paul discuss the modern home services contractor and how to operate your business with more clarity and precision by better understanding your data to fix operational issues. You’ll learn about the history & early stages of SearchLight, in addition to what motivated Jonathan to start this venture.
Throughout this episode, Jonathan and Paul talk about all things data, tech, and HVAC benchmarks. You’ll even hear about Jonathan’s experience being a freelance writer for One37pm, and getting retweeted by Gary Vee!! Plus, Jonathan shares his prediction of when “most or all” HVAC contractors will have an online store.
Lastly, you’ll hear about SearchLight’s ideal customer and the data contractors should be looking for that they might not even be aware of.
Tune in Next Week!
Intrigued? You can watch/listen to Parts 1 & 2 of our Jonathan Torrey interview across all platforms.
If you would like to connect with Jonathan or learn more about SearchLight, feel free to shoot him a message on LinkedIn or to his email: [email protected].
You can also head over to TheDataDrivenTrades.SubStack.com to read Jonathan’s articles, learn how the SearchLight team analyzes their data, and ask questions!
Want to learn more about setting up a Contractor Commerce online store? Schedule a demo today.
TRUSTED BY HUNDREDS OF CONTRACTORS
“It’s really easy to set up. I had an online store and was selling products within 48 hours of talking to these guys.”
Jeff K, Ductworks Heating & Air Conditioning“The Contractor Commerce team has been easy to work with and has even customized a few things to fit the needs of my business!”
Chris H, Dick Hill and Sons Heating and Cooling“We have several subscription customers already. This just means recurring revenue for us with no additional overhead or managing.”
Jason C, Advent Air ConditioningRECOMMENDED FOR YOU:
Industry-Leading Contractors Use Contractor Commerce
“The fact is, consumers would rather shop online than in person. If you don’t build an e-commerce presence, you won’t have the opportunity. Now is the time.”
Lou Hobaica, Hobaica Services“It was scary-easy to get set up. It’s plug and play. I drive people to the site, and I collect on the backend. Contractor Commerce takes the order, processes the order, and ships it…any HVAC company would be crazy not to start an online store with Contractor Commerce.”
Bob Reilly, Courtney's Heating & Cooling“Working with the Contractor Commerce team is simple. It’s great. They’re understanding, and they will do anything possible in their power to accommodate your needs. It’s an added service for us…it’s good for our customers”
Jeremy Shellabarger, Airtron Heating & Air Conditioning“Having our website store powered by Contractor Commerce gives us a unique competitive advantage in our market. Our friends in the industry look at our website and say, ‘Wow! That’s super cool. I don’t know why my company isn’t doing this.”
Lizeth Melisa, Comfort Pro“Having an online store from Contractor Commerce is great for our customers! It is convenient and easy for customers to order filters. It saves time when they can go right to the website, place their order and have the filter delivered within a couple of days. Plus, the Contractor Commerce team is great to work with. They are very responsive and helpful and I know they really care about my success!”
Karen B, Liberty Comfort Systems“It’s really easy to set up. I had an online store and was selling products within 48 hours of talking to these guys.”
Jeff K, Ductworks Heating & Air Conditioning“The Contractor Commerce team has been easy to work with and has even customized a few things to fit the needs of my business!”
Chris H, Dick Hill and Sons Heating and Cooling“We have several subscription customers already. This just means recurring revenue for us with no additional overhead or managing.”
Jason C, Advent Air Conditioning